The overall design of your website is one of the most important parts of the entire deployment process. If the "look" doesn't match the tone of your content, you're going to lose readers… and revenue.
This is the portion of site planning that can either make or break your deployment effort. This is the foundation for success… or failure.
So, you've been charged with the responsibility of giving your company website a facelift. Your logo looks as though it was designed by a six year-old, the overall design screams, "1998," and the blinking text effects are starting to cause problems with your epileptic readers.